ScorpioTiger,
The challenge here is that you have a measure (the count) and you want to make it into two measures: (Count of) Sales and (Count of) Quotes. Normally in a cube you would have a single measure that is the count of the projects and then you would have a dimension that holds the status (Sale, Quote, etc.)
I designed a simple fact table that has a Date, Status, and Territory, plus the Amount measure (the count will be automatic in the cube.) Then, I created Date, Status, and Territory dimensions. The only one that really matters here is Status, as you’ll see in a moment.
After adding a few records I could break the data apart by any of the dimensions. However, if you broke the Count apart by Status, it also broke apart the Amount:

What you need to do is create measures that are the counts of just the Sales and the Quotes. Those calculations look like this:
CREATE MEMBER CURRENTCUBE.[MEASURES].Sales AS
([Dim Status].[Status].&[Purchase],[Measures].[Projects Count]),
VISIBLE= 1 ;
CREATE MEMBER CURRENTCUBE.[MEASURES].Quotes AS
([Dim Status].[Status].&[Quote],[Measures].[Projects Count]),
VISIBLE= 1 ;
Now that you have those two calculations, it’s easy to create the Conversion measure:
CREATE MEMBER CURRENTCUBE.[MEASURES].Conversion AS
Sales/(Sales+Quotes),
FORMAT_STRING= "Percent",
VISIBLE= 1 ;
You can see the end result here:
